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Content Marketing · Huntingdon
Content Marketing for Huntingdon's Technical Buyers
A defence supply chain buyer in Huntingdon searches for a capability, a material or a standard, not a company name, and half of them will find you that way. Volume metrics are close to meaningless here, since the whole audience for what you sell might be a few hundred people in the country. We work from Hills Road, about 30 minutes down the A14, and plan content around the specification questions your sales team actually gets asked.
About us
Clickscope is a small content team about 30 minutes from Huntingdon on the A14, writing specification, comparison and proof pages for engineering and defence supply chain businesses. Being a Cambridge digital marketing agency 30 minutes down the A14 means your content isn't run by someone who's never seen the premises.
Our MISSION
Answer the specification question, then measure the page on enquiries
A Huntingdon buyer is often technical and sits within a small buying committee, so we begin with the real questions they put to your sales team. We track each piece by enquiries and conversions, not rankings or referring links alone.
Judged on enquiries, per page
Every piece is tracked for the enquiries, sales and assisted conversions it delivers, and after ninety days we decide to keep, update, expand or delete it.
How we run content marketing for Huntingdon businesses
01 / How we work
The pages that answer a real specification question
Comparison and capability pages, including honest ones about where you're not the right fit, tend to convert unusually well and almost nobody in this market writes them.
Pricing and capability pages, answered honestly
Huntingdon buyers search for cost, capability and standards constantly, and refusing to answer just sends them to a competitor willing to.
Copyright is yours from invoice
From the point of invoicing, copyright, including briefs, drafts and interview transcripts, belongs to you, and none of it disappears if you leave.
WHY CHOOSE US
Why Huntingdon businesses keep our content work
£160,000 in one month from SEO
A law firm client took £160,000 in a single month from SEO, with organic up 344% year on year, a result that depended on content built to answer a real buying question.
Senior-led writing, start to finish
The writer who researches your specification questions is the one who writes the pages, not a junior working from a brief written by someone else.
No lock-in on content ownership
Content work has no fixed term and runs monthly. Thirty days' notice ends it, and you keep every commissioned page along with its drafts and research.
Client Results
Clickscope's own first client came from a single blog post about SEO, not a whole content calendar. That was one result, in one market, at one moment, and we'd not promise a Huntingdon engineering firm the same outcome. It's the reason we'd rather publish a handful of pages worth reading properly than a stack written just to hit a schedule.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Can we discuss the content plan face to face first?
How many pieces do you produce for us monthly?
Is there a minimum contract term for content work?
Do we review content before it's published?
Our audience is only a few hundred people nationally. Is content marketing worth it at that scale?
Which Huntingdon sectors do you write content for?
Do you only write content for Huntingdon businesses?
Will you also build the pages our content appears on?
What can we expect in the opening 90 days of content work?
How is the performance of content marketing tracked?
A specification page here might get very little traffic. How do you justify writing it?
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