Not sure where your marketing budget is actually going? →
Get a free audit
Content Marketing · Ely
Content Marketing for Ely Businesses
A grain handling manufacturer at Lancaster Way and a cafe near the cathedral are answering completely different buying questions, and generic content written for a keyword tool serves neither of them well. As a content marketing agency we start with the questions your sales team already answers every week, a technical specification or a booking enquiry. Those are the questions with money attached. Content is planned as problem, comparison, pricing and proof pages, and each one is measured on what it actually produced rather than page views.
About us
Clickscope plans and writes content for Ely businesses around the questions their actual buyers ask, then reports on what each page produced. We're a Cambridge digital marketing agency 25 minutes down the road, so content support comes with real visits, not just video calls.
Our MISSION
Write for the question, not the keyword tool
We map the questions your sales team answers every week across the buying decision, then write problem, comparison, pricing and proof pages against them, interviewing someone in your business first.
Judged per page, not in aggregate
Each piece is tracked for the enquiries or assisted conversions it produced, then given a verdict after ninety days: keep, update, expand or delete.
How we run content marketing for Ely businesses
01 / How we work
Problem, comparison, pricing, proof
We plan four page types against the real decision your buyers make, then write from an interview with someone in your business rather than a keyword list.
Measured on enquiries, not views
Each page is tracked for the enquiries, sales or assisted conversions it produced, with rankings and links treated as secondary indicators.
You own it from the moment we invoice
Copyright sits with you, including briefs, drafts and interview transcripts, with no rolling licence and nothing pulled down if you leave.
WHY CHOOSE US
Why Ely businesses use us for content
One page, once, done properly
Clickscope's own first client came from a single blog post about SEO, one post in one market, the whole argument for fewer, better pages over volume.
Senior-led, start to finish
The writer who researches your buying questions is the one who writes the pages, not a freelancer working from a brief alone.
No lock-in, ever
Content marketing here is rolling monthly rather than fixed-term. Thirty days' notice is all it takes to leave, and the pages you commissioned stay yours.
Client Results
Clickscope's own first client came from just one blog post about SEO, a single result in a single market at a single moment. It's not something we'd promise an Ely business would match. We'd rather produce six pages worth reading than sixty worth skimming.
1
0
1
2
3
4
6
7
8
9
1
3
0
1
2
3
4
6
7
8
9
3
2
0
1
2
3
4
6
7
8
9
2
%
Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
6
0
1
2
3
4
6
7
8
9
6
0
1
2
3
4
6
7
8
9
0
+
Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
2
0
1
2
3
4
6
7
8
9
2
0
0
1
2
3
4
6
7
8
9
0
+
Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do you visit Ely businesses to research content?
How many articles will you write for us each month?
Do we have to commit to a lengthy content contract?
How quickly does content start generating enquiries?
Is there a sign-off step before anything is published?
Do you write content for agricultural or engineering businesses as well as hospitality?
Do you only write content for Ely businesses?
Can you build the pages into our website as well as writing them?
What does the opening ninety days of a content plan involve?
How is content actually measured?
Ely doesn't have much existing content written for its own trade and agricultural buyers. Is that a problem?
Explore more ways we help
