Not sure where your marketing budget is actually going? →
Get a free audit
Branding & Identity · St Neots
Branding & Identity in St Neots
A construction client in this wider market added roughly £239,000 a month once its positioning, pages and tracking were rebuilt around real buyer terms, a 132% year on year revenue increase. Most local businesses along the A1 and around the new estates at Loves Farm and Wintringham don't need a new logo so much as a clearer answer to who they are for and what they give up to serve them. We start with that commercial question before any identity work begins.
About us
Clickscope works on positioning, naming and identity for St Neots businesses from a Cambridge base half an hour up the A428, starting with the commercial question before any logo work. We're a digital marketing agency in Cambridge, half an hour along the A428, so St Neots clients get branding with face time included.
Our MISSION
Clarify the position, then build the identity around it
We work out who a St Neots business is really for and what it gives up to serve them, then build the identity, from logo to van livery, to survive contact with a genuinely competitive local market.
Measured on more than taste
Branded search, direct traffic and sales conversation length are tracked against a baseline recorded before the work starts.
How we run branding and identity for St Neots businesses
01 / How we work
Positioning before polish, then the edges
Research and positioning come first, then identity, then application across the website, vehicles, signage and any tender documents.
Judged on what moves, not liked
We track branded search, direct traffic and sales conversation length rather than presenting concepts for a vote.
Files and rights transfer to you
Source files, colour values and a usable guidelines document transfer fully on final payment, including any naming work.
WHY CHOOSE US
Why St Neots businesses trust us with their identity
£239,000 a month, tracked honestly
One construction client saw an extra £239,000 a month and a 132% year on year revenue increase once positioning and tracking were rebuilt together. One business, properly measured.
Senior-led, from research to naming
The strategist who leads your positioning work does the identity and naming too, rather than passing you between specialists.
Fixed project, no ongoing lock-in
Rebrands run as a fixed, staged price. Any brand support after that runs rolling monthly, with 30 days' notice.
Client Results
For one construction client we tracked an extra £239,000 a month and a 132% year on year revenue increase across search and paid channels, because the baseline was recorded before the work started. We'd not claim identity work alone produced that, but it's the only honest way to judge any brand change. That was one business's result.
1
0
1
2
3
4
6
7
8
9
1
3
0
1
2
3
4
6
7
8
9
3
2
0
1
2
3
4
6
7
8
9
2
%
Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
6
0
1
2
3
4
6
7
8
9
6
0
1
2
3
4
6
7
8
9
0
+
Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
2
0
1
2
3
4
6
7
8
9
2
0
0
1
2
3
4
6
7
8
9
0
+
Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you come to St Neots for branding workshops?
How is a branding project priced for a St Neots business?
Are we locked into anything after the rebrand?
Will we end up with a logo we don't actually like?
St Neots buyers are used to national brands and lead generation sites. Can a rebrand help us compete?
What kind of St Neots businesses come to you for branding?
Is branding just for St Neots clients?
Do you build the website that carries the new brand?
What happens in the first stage of a St Neots branding project?
How do you actually measure whether a rebrand worked?
Is branding a competitive service to offer around St Neots?
Explore more ways we help
