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Branding & Identity · St Ives
Branding & Identity for St Ives Businesses
A St Ives trades business or riverside operator rarely needs a new logo first. It needs to be clear about which of its two audiences, the local market town customer or the Cambridge commuter, it's actually speaking to. We work from Hills Road in Cambridge, about twenty five minutes away, and start with that commercial question before any design work begins.
About us
Clickscope is a small branding team based in Cambridge, about twenty five minutes from St Ives. We work on positioning, naming and identity for businesses serving both the market town and its commuter population. We're a Cambridge digital marketing agency about 25 minutes away, close enough that branding decisions get made in person, not over email chains.
Our MISSION
Fix the positioning, then let the identity follow
We start with who a St Ives business is actually for and what it deliberately gives up. Appealing equally to a day tripper and a commuting professional often pleases neither. From there we build the identity and test it in the situations that matter.
Measured on more than preference
Before the work begins we capture a baseline, then track branded search, direct traffic and conversion once it's finished, rather than judging the rebrand on taste.
How we run branding and identity for St Ives businesses
01 / How we work
Positioning before polish
Who the brand is for and what it deliberately gives up gets decided before a single logo concept. That identity is then applied across the website, an ad, a van and a market stall, because systems fail at the edges.
Tested against real buyers, not taste
We take a baseline and then track branded search, direct traffic and conversion once the work is done, judging the rebrand on evidence rather than preference.
Every source file transfers to you
The vector artwork, colour values and a usable guidelines document transfer once final payment clears, and font licences are bought and documented in your name.
WHY CHOOSE US
Why St Ives businesses trust our branding work
29.98x return on ad spend
One ecommerce client turned £50,000 of Google Ads spend into £1.52 million in online sales. That result only stands up once positioning and measurement are fixed at the same time.
Senior-led, start to finish
Naming, identity and messaging fall to the same strategist leading your positioning, so nothing passes between different specialists.
No lock-in on ongoing support
The rebrand project itself is fixed price and staged. Brand support that continues afterwards runs rolling monthly, on 30 days' notice.
Client Results
For one client we recorded an extra £239,000 a month and a 132% year on year rise in revenue across search and paid. That figure only holds because the baseline went down before the work started. Identity work alone wouldn't explain it, but tracking a baseline is the only honest way to judge whether any change actually works.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Where's your studio, and would you visit a St Ives business?
How is a branding project for a St Ives business priced?
How long does the branding process usually take?
How many logo concepts should we expect?
St Ives has relatively few branded local competitors. Is a rebrand still worth it?
Which St Ives sectors do you brand and position most?
Do you only work with St Ives businesses?
Will a rebrand affect our local search visibility?
How do the first 90 days of a branding project unfold?
What's the evidence that a rebrand has actually worked?
Should our brand look different for the market town crowd and the commuter crowd?
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