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Branding & Identity · Sawston
Branding & Identity in Sawston
A Sawston life science company and a trade park supplier need to say something different about themselves before either needs a new logo. One is proving credibility to a technical buyer who researches for months. The other is winning a same-week decision on price and lead time. We work from Hills Road, about fifteen minutes down the A1301, and start with that commercial question before any design begins.
About us
Clickscope is a small branding team based fifteen minutes away in Cambridge. We work on positioning, naming and identity for Sawston businesses selling to international technical buyers and to local trade customers. We're a Cambridge digital marketing agency ten minutes up the road, so Sawston businesses get branding from people who actually know the village.
Our MISSION
Fix the positioning, then let the identity follow
We start with who a Sawston business is actually for, a research buyer abroad or a trade customer down the road, and what it deliberately gives up by choosing. The identity that comes out of that gets applied and checked against the real situations it has to survive, not judged on a mood board.
Measured on more than preference
A baseline goes down before the work starts, and branded search, direct traffic and conversion get tracked afterwards, so the rebrand is judged on evidence rather than taste.
How we run branding and identity for Sawston businesses
01 / How we work
Positioning before polish
We work out who you're for and what you deliberately give up before a single logo concept, then apply the identity across the website, a technical data sheet and a trade stand, because systems fail at the edges.
Tested against real buyers, not taste
A baseline is set before the work starts, with branded search, direct traffic and conversion tracked afterwards, so evidence decides the rebrand, not preference.
Every source file transfers to you
You take ownership of the vector artwork, colour values and a usable guidelines document on final payment, with font licences bought and documented in your name.
WHY CHOOSE US
Why Sawston businesses trust our branding work
£160,000 in one month from SEO
One client took £160,000 of revenue in a single month from organic search once the plan matched what a real enquiry was worth. Positioning work is judged the same way, on evidence rather than taste.
Senior-led, start to finish
The strategist leading your positioning takes on naming, identity and messaging too, rather than your project passing between specialists.
No lock-in on ongoing support
A rebrand is fixed price and staged. Ongoing brand support once it's finished runs rolling monthly, with 30 days' notice.
Client Results
An extra £239,000 a month showed up for one client once proper tracking was in place, a 132% increase year on year across search and paid together. The baseline existed before the identity work started, which is the only reason that comparison means anything.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Where's your studio, and would you visit a Sawston business?
How is a branding project for a Sawston business priced?
How long is a typical branding project?
How many logo concepts does the project include?
We sell internationally from a Cambridgeshire village. Does the identity need to reflect that?
Which Sawston sectors do you position and brand most?
Do you only work with Sawston businesses?
Might rebranding hurt our search visibility?
What happens across the first 90 days once a branding project starts?
How do you find out if a rebrand actually worked?
Nobody else seems to have written branding content for this market. Is that a gap worth using?
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