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Branding & Identity · Newmarket
Branding & Identity for Newmarket's Racing and Bloodstock Trade
Owners, trainers and buyers travel into Newmarket from Ireland, France, the Gulf and the United States. Much of that audience is deciding whether Newmarket is where they place their business at all, not just which yard within it. A brand that only makes sense to a local audience is doing half the job. We're based on Hills Road, roughly 25 minutes down the A14. We start with the commercial question, who you're for and what you deliberately give up, before any design work begins.
About us
Clickscope is a small branding team on Hills Road that Newmarket studs, trainers and bloodstock businesses use for positioning and identity work built for a genuinely international buyer. As a Cambridge digital marketing agency just 13 miles away, we can be at a Newmarket yard or office for a branding conversation without it being an event.
Our MISSION
Fix the positioning, then let the identity follow
We start with who a Newmarket business is actually for, an owner in Ireland, a syndicate in the Gulf, or a local trade buyer. Trying to speak to all three at once dilutes the message. From there we build the identity and test it against a stand, a catalogue and a signature before it's committed to signage.
Measured on more than preference
Instead of judging a Newmarket rebrand on taste, we capture a baseline beforehand and monitor branded search, direct traffic and conversion on the rewritten pages afterwards.
How we run branding and identity for Newmarket businesses
01 / How we work
Positioning before polish
We work out who the brand is for and what it deliberately sacrifices before a single logo concept exists. That identity then runs through the website, a sale catalogue and a stand, because systems fail at the edges.
Trademark checked before you fall in love with it
Naming work includes trademark screening before you commit to something you can't legally use, particularly where a name needs to travel internationally.
Every source file transfers to you
At final payment, you get the vector artwork, colour values and a usable guidelines document, with font licences purchased and recorded in your name.
WHY CHOOSE US
Why Newmarket businesses trust our branding work
29.98x return on ad spend
For one ecommerce client, £50,000 of Google Ads spend turned into £1.52 million of online sales, a figure that depends on positioning and measurement being fixed together.
Senior-led, start to finish
One strategist handles positioning through to naming, identity and messaging, meaning your project stays with them instead of being passed around.
No lock-in on ongoing support
Rebrands are fixed price and staged from the outset. Any brand support that carries on afterwards runs rolling monthly, with 30 days' notice.
Client Results
For one Newmarket client, an extra £239,000 a month showed up once proper tracking was in place, a 132% year on year rise across search and paid together. That baseline existed before the identity work started, which is the only reason the number means anything. We're not crediting branding alone with that growth, but a fair baseline is the only honest way to judge it.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Where's your studio?
What does pricing look like for a branding project?
What kind of timeframe does a branding project take?
How many logo concepts are included?
Our customers are spread across Ireland, France and the Gulf. Does that change how you approach positioning?
Which Newmarket sectors do you brand and position most?
Do you only work with Newmarket businesses?
Will a rebrand hurt our search visibility here?
What happens during the opening 90 days of a branding project?
How do you prove a rebrand has worked?
Do you understand the racing and bloodstock trade well enough to brand for it?
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