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Branding & Identity · Huntingdon
Branding & Identity for Huntingdon Businesses
A Huntingdon business selling to primes and tier one suppliers isn't chasing a mass audience. It's trying to be unmistakable to three or four people on a buying committee, some of whom may not speak to you until the shortlist stage. We work from Hills Road, about 30 minutes down the A14, and start with the commercial question before any design work begins.
About us
Clickscope is a small branding team about 30 minutes from Huntingdon on the A14, working on positioning, naming and identity for defence supply chain and engineering businesses. Being a Cambridge digital marketing agency 30 minutes down the A14 means your branding isn't run by someone who's never seen the premises.
Our MISSION
Fix the positioning for a small, technical buying committee
We start with who a Huntingdon business is actually for and what it deliberately gives up, because a buying committee of three or four people notices vague claims quickly. From there we build the identity and test it in a proposal, a data sheet and a trade stand before it reaches signage.
Measured on more than preference
A rebrand from us starts with a recorded baseline, so branded search, direct traffic and conversion on the rewritten pages can be judged on evidence, not taste.
How we run branding and identity for Huntingdon businesses
01 / How we work
Positioning before polish
First we decide who you're for and what you're willing to give up, before any logo work begins. The identity then applies to a proposal, a data sheet and a trade stand, since systems fail at the edges.
Trademark checked before you fall in love with it
Naming work includes trademark screening so you're not building a system around a name you can't legally use.
Every source file transfers to you
The vector artwork, colour values and a usable guidelines document all pass to you at final payment, and font licences are bought and documented in your name.
WHY CHOOSE US
Why Huntingdon businesses trust our branding work
29.98x return on ad spend
£50,000 of Google Ads spend became £1.52 million in online sales for one ecommerce client, but only once positioning and measurement were both put right at the same time.
Senior-led, start to finish
Naming, identity and messaging stay with the strategist who leads your positioning, so your project doesn't get passed between specialists.
No lock-in on ongoing support
A fixed, staged price covers the rebrand project. Support that continues afterwards is rolling monthly, with 30 days' notice.
Client Results
One client's baseline showed an extra £239,000 a month once we started tracking properly, a 132% year on year increase across search and paid channels together. We had recorded that baseline before any design work began, which is what makes the comparison fair. We'd not claim a rebrand alone produced that growth, but honest measurement is the only way to judge whether any change actually worked.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Where's your studio, and is it close to Huntingdon?
How do you charge for a branding project?
How long should we expect a branding project to run?
How many logo options do we get to choose from?
Our buying committee includes people who never speak to us directly. How does branding help there?
Which Huntingdon sectors do you brand and position most?
Do you only work with Huntingdon businesses?
Will a rebrand hurt our search visibility for spec pages?
What can we expect in the first 90 days of a rebrand?
What tells you a rebrand has actually worked?
Our sales cycle runs to months with several decision-makers. Can positioning actually move something that slow?
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