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Branding & Identity · Ely
Branding & Identity in Ely
The right positioning for a business near the cathedral is rarely the right positioning for a supplier at Lancaster Way Business Park. Plenty of Ely companies have never been asked which one they actually are. As a branding agency our first job is the commercial question, who buys from you and what you deliberately give up, before a single logo concept. We test the leading direction on the situations that matter, a van livery, a trade stand or a proposal document, rather than asking which of three logos you prefer. 25 minutes down the A10 means we can see your premises before we recommend anything.
About us
Clickscope works with Ely businesses on positioning, identity and messaging built to survive contact with real customers, whether visitors or trade buyers. We're a Cambridge digital marketing agency 25 minutes down the road, so branding support comes with real visits, not just video calls.
Our MISSION
Work out who you're for before you touch a logo
We start with your buyer and your pricing, then test the leading direction on the situations that matter to your business. That might be a market stall banner or a Lancaster Way trade stand.
Measured on what can honestly be measured
Branded search volume, direct traffic and conversion rate on rewritten pages are tracked from a baseline set before work begins.
How we run branding for Ely businesses
01 / How we work
Research, positioning, identity, application
We interview your customers and sales team, decide who you're for, then design the identity and test it on the real applications your business needs, not just a logo file.
A baseline set before we start
Branded search, direct traffic and conversion rate are recorded before the project begins, so any change afterwards can be judged honestly.
Every file transfers to you
Vector artwork, colour values and a guidelines document written to be used, not admired, transfer fully to you on final payment.
WHY CHOOSE US
Why Ely businesses use us for branding
Judged on what moved, honestly
One client's baseline showed an extra £239,000 a month once tracking was fixed, a 132% year on year increase, the kind of measurement branding work is judged alongside.
Senior-led, start to finish
The strategist who leads your positioning work does the naming, identity and messaging too, not a rotating design team.
No lock-in, ever
Rebrand projects carry a fixed, staged price. Brand support beyond that point runs on a rolling monthly basis, with 30 days' notice.
Client Results
One client saw an extra £239,000 a month and a 132% year on year revenue rise across search and paid channels. That only stands up because the baseline was properly recorded before work began. We'd not say identity work alone caused it, but a proper baseline is the only honest way to know whether change is working.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Will you visit our Ely premises during a branding project?
How do you price up a branding project?
Are we tied into anything long term?
How many logo directions do we get to choose from?
Will a rebrand affect our search visibility?
Do you understand branding for agricultural or engineering businesses as well as hospitality?
Do you only take on branding projects for Ely businesses?
Once the identity is set, can you build the website to match?
What happens in the first weeks of a branding project?
How will we know if the rebrand actually worked?
Our business serves both cathedral visitors and trade customers. Can one brand identity really cover both?
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