Not sure where your marketing budget is actually going? →
Get a free audit
Branding & Identity · Cambridge
Branding & Identity in Cambridge
A Cambridge business competing against venture-funded rivals rarely needs a new logo. It needs to be clearer about who it's for and what it deliberately gives up, because buyers here read carefully and check claims. We work from Hills Road and start with the commercial question before any design work. Where naming is involved we screen for trademark conflicts, including checking that a name isn't already diluted by Cambridge, Massachusetts or Cambridge, Ontario in search.
About us
Clickscope is a small branding team on Hills Road that Cambridge businesses use for positioning, naming and identity work, built to survive contact with a sceptical, well-funded local market. And because we're a digital marketing agency based right here in Cambridge, you can be sat in our Hills Road office talking branding within the week.
Our MISSION
Fix the positioning, then let the identity follow
We start with who a Cambridge business is actually for and what it deliberately gives up, because buyers here notice a brand that tries to appeal to everyone. From there we build the identity and test it in the situations that matter, a pitch deck, a stand, a work jacket, before it's committed to signage.
Measured on more than preference
We put a baseline in place before work begins, then follow branded search, direct traffic and conversion on the rewritten pages, not gut feel about the new look.
How we run branding and identity for Cambridge businesses
01 / How we work
Positioning before polish
Before a single logo concept, we establish who the brand is for and what it consciously rules out. We then carry that identity across the website, an ad, a proposal and a trade stand, because systems fail at the edges.
Trademark checked before you fall in love with it
Naming work includes trademark screening and a check that the name isn't already diluted by Cambridge, Massachusetts or Ontario in search, before you commit to it.
Every source file transfers to you
Once the final invoice is settled, you receive the vector artwork, colour values and a working guidelines document, plus font licences bought and documented in your name.
WHY CHOOSE US
Why Cambridge businesses trust our branding work
29.98x return on ad spend
One ecommerce client turned £50,000 of Google Ads spend into £1.52 million in online sales, a result that only holds up when positioning and measurement are fixed together.
Senior-led, start to finish
The strategist steering your positioning also owns naming, identity and messaging, rather than passing your project along to different specialists.
No lock-in on ongoing support
We price a rebrand as a fixed, staged project. Ongoing brand support after launch then runs rolling monthly, with 30 days' notice.
Client Results
For one client we tracked an extra £239,000 a month and a 132% year on year revenue increase across search and paid channels, because the baseline was recorded before the work started. We'd not claim identity work produced that, but it's the only honest way to judge any change you make.
1
0
1
2
3
4
6
7
8
9
1
3
0
1
2
3
4
6
7
8
9
3
2
0
1
2
3
4
6
7
8
9
2
%
Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
6
0
1
2
3
4
6
7
8
9
6
0
1
2
3
4
6
7
8
9
0
+
Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
2
0
1
2
3
4
6
7
8
9
2
0
0
1
2
3
4
6
7
8
9
0
+
Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Where's your Cambridge studio?
What does a branding project cost to run?
How much time does a branding project need?
How many different logo concepts do we receive?
Our Cambridge competitors are venture funded and have bigger brand budgets. Can we still compete?
Which Cambridge sectors do you brand and position most?
Do you work only with businesses based in Cambridge?
Will a rebrand hurt our Cambridge search visibility?
What can we expect during the first 90 days of a branding project?
How can we tell whether the rebrand has been successful?
"Cambridge" gets confused with Cambridge, Massachusetts in search. Does that affect a rebrand?
Explore more ways we help
