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Digital Marketing for Law Firms
SEO for law firms is a matter-value problem before it's a traffic problem. A firm can rank for a big-volume term and fill the diary with enquiries nobody wants to take, while the practice areas that actually pay the bills stay quiet! We work from the value of each matter type, then build search around the ones you want more of.

Real client results
Every campaign is judged on one number:
The revenue it puts in your account

67 accepted cases a month, on average
Legal marketing built around matter value and a long deliberation cycle, with compliant copy and measurement that respects confidentiality.
29.98x return on ad spend
£50,000 of Google Ads spend turned into £1.52 million in online sales for an ecommerce client.
+£239,000 a month
A 132% revenue increase year on year for a construction client. SEO up 363%, PPC up 55%.
£891,000 from £25,300 spend
£35 back for every £1 spent, for a local estate agency client who had never run Google Ads before.
Compounding growth
What growth looks like once matter value drives the plan
Fix the measurement around matter value first, then build search around the practice areas you actually want more of. One law firm client took £160,000 of revenue in a single month from organic search, with SEO up 344% and paid up 160% year on year. Another client, in estate agency, turned £25,300 of ad spend into £891,000 in sales the same way.

FAQ
The questions you actually want answered
Will marketing copy get past our compliance officer?
That's exactly why we write it carefully. We avoid outcome guarantees and unevidenced superlatives, keep fee and cost statements clear, and send everything through your sign-off process before publication.
Can you track enquiries without exposing confidential client information?
Yes. We track the campaign, page and search that produced an enquiry, never its content. No enquiry text or identifying client detail gets passed to advertising platforms, and consent is handled before any scaling.
Our best work comes from referrals. Where does search fit?
Referrals still check you online before they call! Search protects conversion as well as creating it, and it gives you a route into practice areas where you don't have a referral network yet.
How long before search work shows in instructions?
Longer than in most sectors, because the deliberation period is long and legal search is competitive. We report the leading indicators, such as qualified enquiries by matter type, so you can see progress before revenue confirms it.
Do you understand the advertising rules solicitors have to follow?
Yes. We keep cost and fee claims accurate, avoid guaranteeing outcomes, and route everything through your compliance sign-off before it goes live. It's the same discipline we apply to every regulated sector we work in.
Client reviews
Every review we have is five stars. Here's why.


