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Digital Marketing Agency · Cambridge
Digital Marketing for Info Products
An info product business usually lives or dies on the funnel, not the front page. A course or ebook is bought after a sequence of touches, a piece of content, an email list, a webinar or a sales page, rather than in one visit, and the businesses that scale properly are the ones measuring the whole sequence rather than just top of funnel traffic.
Real client results
Every campaign is judged on one number:
The revenue it puts in your account
£160,000 in one month from SEO
SEO and paid search for online courses, ebooks and digital products, judged on funnel conversion and repeat buyers, not raw traffic.
29.98x return on ad spend
£50,000 of Google Ads spend turned into £1.52 million in online sales for an ecommerce client.
+£239,000 a month
A 132% revenue increase year on year for a construction client. SEO up 363%, PPC up 55%.
£891,000 from £25,300 spend
£35 back for every £1 spent, for a local estate agency client who had never run Google Ads before.
Compounding growth
What growth looks like once the whole funnel is measured, not just the traffic
Measure the whole funnel first, from the content that brings someone in through to the email list and the eventual sale, then scale whatever's actually converting. SEO revenue reached £160,000 in a single month for a law firm client, and the same principle, tracking properly rather than guessing, applies just as well to a launch-driven info product business judged on the full path to purchase.
FAQ
The questions you actually want answered
Should we focus on SEO, paid ads or email first?
How do you measure success during a launch versus a quiet week?
Does paid social work for selling a course or ebook directly?
Should refund rates affect how we judge marketing performance?
Will we be tied into a long contract?
Client reviews
Every review we have is five stars. Here's why.
