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Digital Marketing Agency · Cambridge
Digital Marketing for Hotels & Hospitality
SEO for hotels comes down to one commercial question: how much of your occupancy do you actually own, and how much are you renting from an online travel agent every month? A direct booking and an OTA booking put the same guest in the same room, but only one of them keeps the commission and the guest data.
Real client results
Every campaign is judged on one number:
The revenue it puts in your account
Email open rates as high as 74%
Hospitality marketing focused on direct bookings, less OTA commission, and the events and food revenue that never appears in a channel manager.
29.98x return on ad spend
£50,000 of Google Ads spend turned into £1.52 million in online sales for an ecommerce client.
+£239,000 a month
A 132% revenue increase year on year for a construction client. SEO up 363%, PPC up 55%.
£891,000 from £25,300 spend
£35 back for every £1 spent, for a local estate agency client who had never run Google Ads before.
Compounding growth
What growth looks like once direct bookings compound
Fix the channel-by-channel revenue picture first, then only scale what earns after commission. One hotel client's segmented email campaigns reach open rates as high as 74%, turning guest data into the cheapest direct revenue in the building! Elsewhere, a construction client saw a 132% revenue increase once tracking was rebuilt properly.
FAQ
The questions you actually want answered
How do we grow direct bookings without breaking rate parity agreements?
Should we bid on our own hotel name when OTAs already do?
Our guest data is stuck in the PMS. Can it be used?
Do photography and video actually change bookings?
How do you handle a business with strong seasonal swings?
Client reviews
Every review we have is five stars. Here's why.
