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Digital Marketing Agency · Cambridge
Digital Marketing for Estate Agents
SEO for estate agents has ONE job: get more valuations booked with vendors and landlords in the postcodes you want. Applicant traffic is easy to buy and worth comparatively little, because the portals already own that demand. The money's on the instruction side, and that's exactly where the search work should point.
Real client results
Every campaign is judged on one number:
The revenue it puts in your account
120-150 leads a month, leading to 5-10 property sales
Estate agency marketing measured on valuations booked and instructions won, not portal traffic or website sessions.
29.98x return on ad spend
£50,000 of Google Ads spend turned into £1.52 million in online sales for an ecommerce client.
+£239,000 a month
A 132% revenue increase year on year for a construction client. SEO up 363%, PPC up 55%.
£160,000 in one month from SEO
SEO revenue up 344% and PPC up 160% year on year for a law firm client. Ask us for the accounts behind any of these.
Compounding growth
What growth looks like once valuations are the number that counts
Fix the measurement around valuations booked first, then scale only the channels producing instructions. One local estate agency client had never run Google Ads before; £25,300 of spend produced £891,000 in sales, around £35 back for every £1! Another client, in ecommerce, turned £50,000 of ad spend into £1.52 million in sales the same way.
FAQ
The questions you actually want answered
Can we compete with the portals in search?
How do you make area pages that are not near-duplicates?
Does paid social work for estate agency?
How do we measure marketing against fee income?
Should sales and lettings be marketed the same way?
Client reviews
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