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Digital Marketing Agency · Cambridge
Digital Marketing for Education
Education marketing runs on a calendar most sectors don't have to think about. A parent researching schools in January is behaving completely differently to one searching in August, and a training provider's enquiries move with intake dates and funding windows, not with the steady drip most industries see. Getting the timing right matters as much as getting the message right.
Real client results
Every campaign is judged on one number:
The revenue it puts in your account
+£239,000 a month
SEO and PPC for schools, training providers and course businesses, built around enquiries and enrolments rather than raw visits.
29.98x return on ad spend
£50,000 of Google Ads spend turned into £1.52 million in online sales for an ecommerce client.
£891,000 from £25,300 spend
£35 back for every £1 spent, for a local estate agency client who had never run Google Ads before.
£160,000 in one month from SEO
SEO revenue up 344% and PPC up 160% year on year for a law firm client.
Compounding growth
What growth looks like once budget follows the real intake calendar
Plan budget against the real intake calendar first, then scale whatever's actually producing bookings and enrolments. A construction client saw a 132% revenue increase once tracking and seasonal planning were rebuilt properly, and the same principle, spending where demand genuinely peaks rather than spreading it flat, applies just as directly to a school or training provider's own admissions calendar.
FAQ
The questions you actually want answered
How far ahead should we plan our marketing budget around term dates?
Can you track enquiries through to actual enrolments?
Do parents, adult learners and corporate bookers need separate marketing?
Is SEO worth it if our intake happens once a year?
Will we be tied into a long contract?
Client reviews
Every review we have is five stars. Here's why.
