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Digital Marketing for Construction
SEO for construction companies works differently to most sectors, because the enquiries are NOT equal. One is a homeowner pricing up a job you don't want. The next is a main contractor with a programme that runs for two years... and a standard analytics report shows them as the same conversion. Madness, right? That's the first thing we fix.

Real client results
Every campaign is judged on one number:
The revenue it puts in your account

30-50 leads a month, tracked from every source
Construction marketing judged on the value of work won, with every enquiry tracked from first search through to signed contract.
29.98x return on ad spend
£50,000 of Google Ads spend turned into £1.52 million in online sales for an ecommerce client.
£891,000 from £25,300 spend
£35 back for every £1 spent, for a local estate agency client who had never run Google Ads before.
£160,000 in one month from SEO
SEO revenue up 344% and PPC up 160% year on year for a law firm client. Ask us for the accounts behind any of these.
Compounding growth
What growth looks like once enquiries are judged on value, not volume
Fix the tracking so a two-year contract stops looking the same as a one-off job, then scale only the demand worth having. One construction client saw revenue rise 132% year on year once tracking was rebuilt, an increase of around £239,000 a month! Another client, in estate agency, turned £25,300 of ad spend into £891,000 in sales the same way.

FAQ
The questions you actually want answered
We only want commercial work. Can marketing filter out domestic enquiries?
Largely, yes. Search terms, ad copy, landing page language and form questions can all be set to repel the wrong enquiry as firmly as they attract the right one. It costs you some volume, and it usually improves the value of what comes through. A trade we'd make every time.
Most of our enquiries come by phone. Does that break the reporting?
Only if calls aren't tracked. We set up call tracking that ties every call back to the search, campaign and page that produced it, so phone-heavy businesses get the same clarity as form-heavy ones.
Our sales cycle runs for months. How do you judge whether it is working?
We agree the milestones that matter along the way, such as qualified enquiries, site visits and tenders submitted, and match the attribution window to your real cycle rather than a default thirty days.
Is SEO worth it when we win most work through repeat clients and referrals?
It's worth it when you want control over the pipeline rather than waiting for it. Referral work is brilliant, right up until a client pauses a programme. Search gives you a second source you can turn up when the schedule looks thin.
Our pipeline depends on winning tenders months in advance. Can marketing help with that?
Yes, mainly by keeping you visible to the people who write the shortlists long before a tender is issued, and by making sure your case studies and sector pages are ready when a procurement team goes looking.
Client reviews
Every review we have is five stars. Here's why.


