Not sure where your marketing budget is actually going? →
Get a free audit
Tracking & Analytics · Peterborough
Tracking & Analytics in Peterborough
With this many channels running at once in a city this size, guessing which one produced the contract isn't a strategy, and Peterborough is the town on our patch where that guesswork costs the most. For distribution and logistics firms the problem runs deeper still, since the keywords that bring a genuine B2B rate request also attract consumers, job hunters and other hauliers. We compare your analytics, ad platforms and actual sales records first, because the gaps between them tell us exactly what to fix.
About us
Clickscope fixes GA4 and conversion tracking for Peterborough businesses, so genuine B2B enquiries are counted properly instead of getting lost among consumer and job-seeker traffic. As a Cambridge digital marketing agency an hour from Peterborough, we back tracking with planned visits and reporting you don't need us in the room to trust.
Our MISSION
Fix the measurement before you spend across more channels
Analytics, ad platform data and real sales get set side by side for the same period, because the gaps between them are what point to the fix. For a logistics or distribution business that usually means filtering out the traffic that never becomes a rate request in the first place.
Revenue that reconciles with the bank
Nothing is signed off until it has been tested against real transactions, not just a preview pane detached from live traffic.
How we run tracking and analytics for Peterborough businesses
01 / How we work
Compare, fix, then document
We compare analytics, ad platforms and sales records to spot the gaps, rebuild GA4 and Tag Manager properly, and add offline conversion import for enquiries closed by phone or email.
Checked against real orders
Every setup is proven against real transactions, so the figures you act on genuinely reflect what the business actually took.
Every account stays in your name
Each property, container and account gets created in your business name, us added purely as a user, so nothing goes missing if you move on.
WHY CHOOSE US
Why Peterborough businesses trust us with tracking
A return worth trusting
A near thirty times return, £1.52 million in online sales from £50,000 of Google Ads spend for one ecommerce client, only held up because the tracking behind it was checked first.
The auditor is the one who fixes it
The person who finds the gaps in your tracking also fixes them, then writes up exactly what was done.
Owned by you, nothing to inherit back
There's no risk of losing access. Every property, container and account is kept in your business's name, with us added solely as a user.
Client Results
Only because the numbers were reconciled against real orders first could we trust that £50,000 of Google Ads spend for one ecommerce client turned into £1.52 million in online sales, close to a thirty times return. That's a discipline worth doubling down on wherever this many channels compete for credit in the same city.
1
0
1
2
3
4
6
7
8
9
1
3
0
1
2
3
4
6
7
8
9
3
2
0
1
2
3
4
6
7
8
9
2
%
Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
6
0
1
2
3
4
6
7
8
9
6
0
1
2
3
4
6
7
8
9
0
+
Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
2
0
1
2
3
4
6
7
8
9
2
0
0
1
2
3
4
6
7
8
9
0
+
Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you look at our current tracking on site in Peterborough?
What does a tracking rebuild typically cost?
Does tracking involve an ongoing commitment on our part?
Does fixing our tracking put historical data at risk?
Does tracking matter more in a market as competitive as Peterborough?
Our distribution keywords attract consumers and job hunters as well as real buyers. Can tracking fix that?
Do you only fix tracking for Peterborough businesses?
If enquiries are being lost on the website itself, can you fix that too?
How long should we expect a tracking audit to take?
How can we be confident the new tracking is accurate?
With so many agencies and channels active in Peterborough, how do we know which one is actually working?
Explore more ways we help
